Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential trend homes on the earth. Its world wide results wasn't created via common marketing or mainstream traits, but by way of a bold philosophy: problem the norm, break conventions, and Enable originality converse louder than acceptance. This unconventional method turned the inspiration for CDG’s globally enlargement.
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CDG acquired Global notice by presenting clothes that rejected regular ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of worldwide fashion editors and consumers early from the nineteen eighties.
This global visibility strengthened the CDG Hoodie name and attracted loyal consumers from just about every corner of the world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photos taken at Auschwitz concentration camp, as well as the controversy acquired Worldwide coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started in Tokyo by Rei Kawakubo in 1969 and established as a corporation in 1973. The manufacturer's identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", notably from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").
The 2006 autumn/Wintertime assortment handled the idea of the persona,[fifteen] the alternative ways to current a single's self to the entire world. Fusing tailored menswear with feminine features which include corsets and flower printed costume fabrics, Persona was One more collection that put together the feminine While using the masculine.
CDG crafted a strong distribution program by placing its solutions in prime luxurious vendors like Dover Street Market, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand name usage of elite consumers globally whilst preserving its inventive integrity.
In 2017, the business released Comme Des Garcons a whole new fragrance, Concrete, and marked its start inside the US that has a evening meal curated by the artist and chef, Laila Gohar.
Every single shop was created as an inventive House, improving CDG Hoodie's track record for innovation and supplying purchasers an immersive retail encounter.
While using the rise of internet shopping, CDG expanded its access by providing collections by way of Formal and partnered e-commerce platforms. Social media and style communities aided distribute the brand’s identification, building parts just like the Engage in Coronary heart tees and Converse sneakers viral worldwide.
The CDG x Converse Chuck Taylor became The most regarded sneaker collaborations in the world, assisting CDG achieve world wide mainstream visibility though being accurate to its edgy creativity.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally more like art installations than fashion shows earned globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The business also creates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]